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Portrait of Ulrike Mayrhofer, internal member of the SAB

crédits iaelyon
crédits iaelyon

Who are you and what is your background?

My name is Ulrike Mayrhofer. I am a University Professor of Management Science at the IAE Lyon of the Université Jean Moulin Lyon 3, where I'm Vice-Dean, Head of Corporate Relations, Head of the International MBA and Head of the "International Management" team at the Magellan laboratory. My teaching and research areas are international and intercultural management, corporate strategy and marketing.

Born in Austria, I have a degree from the EM Strasbourg Business School, and I obtained my research Master's and PhD in management science from the University of Strasbourg. I was an Associate Professor at the University of Strasbourg's EM Strasbourg Business School (2000-2005) before being appointed as a University Professor in the Université du Havre's Faculty of International Affairs (2005-2007), having obtained my agrégation (a high-level French university teaching qualification). I joined the IAE Lyon of the Université Jean Moulin Lyon 3 in 2007 and ran the Magellan laboratory (2011-2015).

I am a member of the European International Business Academy (EIBA) Board (representative of France), Honorary President of the Association Francophone de Management International (AFMI) Atlas network and Senior Editor of the European Journal of International Management.

I have been part of the SAB since it was created, where I represent the Université Jean Moulin Lyon 3.

What is your area of expertise and how do you contribute to the Scientific Advisory Board of IDEXLYON?

Management science is my area of expertise, and particularly international management. I collaborate regularly with colleagues from other disciplines, for example with lawyers, economists and anthropologists.

I advise the SAB in my areas of expertise to contribute to the development of the IDEXLYON project. Thanks to my experience in international research networks, I lend my expertise to thinking of new calls for projects, so they are as competitive as possible.

In your opinion, what is the added value that the SAB can bring to the IDEXLYON project?

I know the IDEXLYON project well, as I have taken part in work groups organized to encourage and support project applications. I think the SAB can bring independent scientific expertise to the IDEXLYON project and especially a true international perspective. This is thanks to the international profiles of its members and their multidisciplinary backgrounds, which enable the SAB to work highly efficiently and constructively through very enriching discussions.

What do you think about the IDEXLYON project? Would you have a message for all the stakeholders involved in the IDEXLYON project (researchers, faculty members, students,...)?

The IDEXLYON project is an excellent initiative, especially in terms of attractiveness for the Lyon Saint-Étienne site. Thanks to IDEXLYON, there will be new collaboration opportunities between multidisciplinary and intra-institutional research teams.

For this reason, I'd like to encourage my colleagues to take part in calls for projects and regularly keep up to date with information on the IDEXLYON site.